Before use:

• Attach safety shield to toothbrush. Pass the toothbrush head through the centre hole on shield (you'll need to stretch it). The shield rests just below the bristles.
• Wash your hands! Rinse toothbrush thoroughly before and after each use, especially the bristles. Periodically, sterilize in boiling water.
• Apply a small amount of Jack N' Jill Natural Toothpaste to bristles and brush teeth with a gentle, circular motion.

Note: Jack N’ Jill Silicone Toothbrush products are unique because they are one solid piece of medical grade silicone–right down to the bristles. The brush is designed to be used as a ‘toothbrush’ not a ‘teether’ and chewing should be avoided. However we understand this is often difficult to avoid with young babies/children and recommend supervision at all times. If the Silicone Toothbrush is chewed the bristles may come off, but not to worry. Jack N’ Jill Silicone Toothbrushes are made of inert medical grade silicone which is non-toxic, and if swallowed, can pass through the digestive system without any problems. Always check your baby/child’s toothbrush and remove any loose bristles before each use. This is easy to do when rinsing/cleaning in preparation for use. To make sure that minimum pressure is used, it's best for the parent/guardian to brush the child's teeth with this toothbrush.

Jack N' Jill is a natural toothpaste for babies, toddlers & children that is safe to swallow. It was first made in Melbourne, Australia in 1949 and it has been our family business for more than 20 years. It continues to be made in Australia and we are excited that Jack N' Jill is now available in more than 30 countries. A few years ago we had our first child and immediately joined many parents the world over who are concerned about current environmental issues and the direct effects they have on our children. We started to question everything he came into contact with, not wanting to expose him to unnecessary additives and chemicals. We felt frustrated about the lack of choice in early childhood oral hygiene. With a background in pharmacy, we set out to formulate the absolute safest toothpaste for our kids and yours. In the process, we also made it the most fun & yum! Jack N' Jill Toothpaste is 100% safe for young children - especially because they have a tendency to swallow it, rather than spit it out! All Jack N' Jill branding is designed to be appealing to children and is cute enough that parents won't mind it sitting on their bathroom vanity. Alongside the toothpaste we have designed and manufactured the first children's toothbrushes with handles that are made of NON GMO cornstarch, and are therefore biodegradable and recyclable. Did we mention 'cute'? We are very excited that Jack N' Jill toothpaste has been evaluated by researchers from Skin Deep - the Environmental Working Group's database for the safety of personal care products. Our toothpaste rates with a '1' danger score - the safest rating they have. To see the safety profile for Jack N' Jill Natural Toothpaste on Skin Deep, click here. We are proud supporters of EWG - we refer their guidelines and resources regularly. At Jack N' Jill we believe that businesses have an obligation to the environment, that's why we have formulated an all natural, hypoallergenic toothpaste with organic ingredients, and designed our packaging to be minimal, recyclable and BPA Free.